When it comes to business intelligence it’s not the quantity but the quality of data that really counts. When you have mountains of data coming in it’s important to identify the nuggets of insight that are locked within. More than ever you need to make business decisions rapidly so you need information that you can really rely on. You certainly haven’t got time for constant analysing. That’s where Opti-Mark comes in. Opti-Mark is a powerful business intelligence, reporting and decision making tool that accelerates the ROI realised from your Masternaut tracking solution. It sifts and processes raw tracking data and unlocks trends and insights enabling you to make confident, informed and faster business decisions.
By increasing the visibility of key metrics and KPIs, more time is spent driving your business forward and less time spent gathering data and carrying out manual analysis.
- Powerful mining of Masternaut tracking data to generate insight
- Drill down from the top level of a business hierarchy (dashboard view) to a detailed level of reporting.
- Can show a variety of data pulled from the Masternaut system
- Understand the opportunity cost of not hitting targets
- Quickly look for variances in performance against target
- Accurate KPI benchmarking and trending of data
- Configurable in line with customer requirements and business rules
- Monitor performance against targets
- A visible way to demonstrate ROI
- Easily identify areas for improvement and development
Opti-Mark aggregates data from your Masternaut tracking solution acting as a data warehouse. The information is processed harnessing our own unique reporting technologies. The resulting business intelligence information is conveniently displayed on easy to interpret dashboards that provide real insight at a glance. These can be accessed on any computer with internet access. Additionally dashboards can be projected onto big screens using Masternaut Visulive®. Custom Opti-Mark reports can be delivered to your inbox automatically and additionally a drag and drop report builder allows you to customise your reporting on the spot without effort.
Top level dashboard view
Traffic light system allows quick identification of variances against targets
Opti-Mark turns data into powerful insights. The dashboard display shows performance against targets at a glance and focuses you on the KPIs that require attention.
In this example three critical areas are being monitored: Utilisation, Engine Idling and Depot turnaround time. Our professional services team work with you to identity the right Opti-Mark KPIs to maximise return on investment.
Opti-Mark allows you to drill down and view KPI trends over time in different parts of your business. You also have visibility of the opportunity cost where targets have not been met.
Rapidly identify business areas not meeting KPI targets
Opti-Mark gives you a real source of competitive advantage. It provides the intelligent information you need to quickly understand how your business is doing and provides insight allowing you to make confident business decisions. Opti-Mark will drive a results driven environment that focuses people at all levels on their performance against your most important key performance indicators.
